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Brands we've worked improve conversion rate for:
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You're not a bad marketer. You're leaking revenue. Every day your store runs with a broken checkout flow, buried add-to-cart button, or missing trust signal, you're paying for visitors who leave empty-handed.
That's not a traffic problem. That's a conversion problem.
Here are 3 reasons why you need a CRO audit and execute on it.
Beautiful product photos. Clean design. Still, cart abandonment sits at 75%. Checkout drop-off is worse. Your gut says the store's fine. The data says otherwise.
Your ads work. People click. They hit your site and bounce. 2% conversion rate when you need 4%. You're losing sales before checkout even loads.
Ad spend goes up 50%. Revenue goes up 15%. Your ROAS is dropping. CAC is climbing. The math doesn't work anymore. Something on your site is broken.
We record and analyse 50+ data points across your product pages, cart, checkout, mobile experience, and site speed. You get a prioritised report, not a vague list.
We ship the highest-impact fixes in week one. Trust badges, CTA placement, checkout friction — the stuff that moves the needle before any testing begins.
Once quick wins are live, we run structured A/B tests on layout, copy, and UX. Every test has a hypothesis, a metric, and a timeline. This is followed by monthly reporting.
We've audited 25+ Shopify stores. These are the issues we find every single time, grouped by where they live on your site.
Low-res shots, white backgrounds, no lifestyle context. The first thing visitors see — and the first reason they bounce.
"Add to cart" should be visible without scrolling. On most Shopify themes, it isn't.
No reviews near the buy button. No ratings, no UGC, no trust signal where it counts most.
"100% organic cotton" doesn't sell. "Stays soft after 50 washes" does. Most product pages lead with the wrong one.
Surprise costs at checkout = 60% of all cart abandonment. Show shipping early or lose the sale.
Secure payment badges, money-back guarantees, returns policy — all missing or buried.
No Shop Pay, no Apple Pay, no Klarna. Every missing option is a % of customers walking away.
Guest checkout disabled or hidden behind clicks. Adds friction at the worst possible moment.
Buttons under 44px. Links too close together. Mobile users misclick and leave frustrated.
Desktop loads fast on WiFi. Your real customers are on 4G in a queue. Test there, not on your laptop.
Long product pages without a persistent CTA. Users scroll, get interested, then have to scroll back up. Most don't.
Pinch-to-zoom disabled. Product images that won't enlarge. Mobile shoppers can't see what they're buying.
Uncompressed PNGs, no WebP, no lazy loading. Every megabyte costs you conversions.
15+ Shopify apps, each adding scripts. Most aren't worth what they cost in speed.
Third-party tags loading before content. Visitors see a blank screen for 4+ seconds.
LCP over 2.5s, CLS issues, INP problems. Google's ranking signal — and a direct conversion killer.
Product reviews on a separate tab nobody clicks. Move them up — sales follow.
"30-day money back" should be visible on every product page. Most stores hide it in the footer.
Studio shots only. No UGC. Customers can't see themselves using the product.
Star ratings without recent reviews. Looks fake. Trust drops instantly.
GeneInUs was spending on ads but haemorrhaging revenue at the product page and checkout. We audited their full funnel, fixed the 12 highest-impact conversion killers, and rebuilt their product page hierarchy around benefit-led copy and trust signals.
CRO implementation that scaled GeneInUs revenue fast.
Product pages rebuilt to turn browsers into buyers.
Checkout friction removed — more orders, less cart drop-off.
BuMaMa had traffic but their checkout completion rate was tanking. Forced account creation, hidden shipping costs, and no trust badges at the payment step. We stripped the friction, added urgency and proof, and they hit their highest revenue month within 60 days.
CRO implementation that scaled GeneInUs revenue fast.
Product pages rebuilt to turn browsers into buyers.
Checkout friction removed — more orders, less cart drop-off.
Most stores have 8-12 conversion leaks bleeding revenue every day.
You don't know where they are. We do. Here's how we find them and fix them:
We audit 27 conversion points across your store. Then we prioritise by revenue impact — biggest fixes first, fastest to ship.
Analytics, heatmaps, session recordings, checkout flow. We find exactly where visitors drop off and why.
Every fix ranked by revenue impact and speed to implement. No guesswork. No vanity tests.
Our team handles design, dev, copy, and flow updates. A/B tests on everything that matters.
Kill what doesn't work. Scale what does. Your conversion rate compounds month over month.
Three plans. One goal: more conversions, more revenue.
For stores with internal teams but struggling sales.
Find exactly what's broken and how to fix it:
Complete funnel analysis from ads to checkout
User experience deep dive with heatmap analysis
Conversion bottleneck identification
Prioritized action plan with ROI estimates
App audit and optimization recommendations
Competitive benchmarking report
Perfect for:
Stores with designers/developers but low conversion rates
For stores that need both strategy and execution
Complete optimization package:
High-converting page redesigns
Mobile-first responsive design
Streamlined checkout flow optimization
Professional design assets (logos, banners, product images)
Conversion-focused copywriting
Strategic app integrations
Implementation and testing
Perfect for:
Stores without design/dev teams or those wanting a complete transformation
For high-traffic stores ready to scale.
Continuous optimization for sustained growth:
Monthly A/B test planning and setup
Data-driven hypothesis development
Performance analysis and reporting
Implementation support for winning tests
Ongoing conversion rate improvement
Perfect for:
Stores with 50K+ monthly visitors wanting consistent growth
