How We Generated $523K for LeeloActive in 6 Months

About LeeloActive

LeeloActive is an Australian luxury athleisure brand built for women who move with intention — blending high-performance design with effortless style.

When Shawn reached out to us in mid-2022, LeeloActive was growing fast but lacked a cohesive retention strategy. Their community loved the brand, but the connection was one-sided. Emails went out inconsistently, automations were minimal, and there wasn’t a clear strategy behind what to say, when, or to whom.

In short — the foundation was there, but the system wasn’t.

Step One: Building the Ecosystem

We started with core flows.

Our team designed and implemented automated journeys that guided customers through every stage — from their first impression to their third purchase. Each flow was tailored to reflect LeeloActive’s voice: empowering, elegant, and personal.

We launched:

- Welcome Series — to tell the brand story and set expectations.
- Abandoned Cart & Browse Abandonment — to recover lost revenue with empathy, not pressure.
- Post-Purchase Flows — to nurture repeat customers and gather social proof.
- Reactivation Series — to win back lapsed shoppers with value-driven offers.

From there, we collaborated closely with Shawn’s team to build a content calendar that balanced campaigns and community — a rhythm that kept subscribers engaged without overwhelming them.

Step Two: Turning Engagement Into Momentum

Once the automations were running, we shifted gears to campaigns and community building.

We developed and managed 43+ branded campaigns over six months — combining new product launches, workouts, style guides, and motivational content that resonated with LeeloActive’s audience.

To deepen engagement, we introduced:

- A rewards program to celebrate loyalty.
- Monthly giveaways to boost retention and excitement.
- Educational and lifestyle content to position LeeloActive as more than a brand — as a lifestyle companion.

Every campaign was tracked, tested, and optimized for higher click-through and conversion rates. Each send gave us clearer data to refine the next.

The Result

Within just six months, LeeloActive’s email program evolved from casual sending to a full-fledged retention engine.

‍- $523,000 in total revenue from Klaviyo.$348K generated through automations alone.
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- $174K from campaigns — proving that consistent storytelling drives sales.
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- 30–35% overall revenue attribution from Klaviyo.

The brand saw measurable improvement not only in sales, but also in list health, engagement, and long-term customer value.
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Key Takeaway

LeeloActive’s success wasn’t about more emails. It was about smarter ones — messages that aligned with customer intent, brand values, and timing.

When you blend strategy with creativity, even a young brand can build loyalty faster than legacy competitors.

That’s the power of thoughtful email marketing — and why LeeloActive continues to stand out in a crowded market.