Start Growing with asktimmy Today!
get started
Willy
Founder of Krack'd Snacks
Krack’d Snacks is what happens when candy meets craftsmanship.
They handmake no added sugar, dairy-free versions of classic candy bars — the kind you grew up loving, but smarter for how you live now.
When Willy first came to us in late 2022, the brand (then known as Keto Krack’d) was growing fast but lacked structure.
Email wasn’t a revenue channel. It was an afterthought.
There were no automations, no segmentation, and no consistent campaign calendar. Every email was manually sent, often reactively, with no way to measure what worked or didn’t.
It wasn’t a lack of effort — it was a lack of system.
We started with the essentials — flows, segmentation, and strategy.
Our team set up automated sequences that worked 24/7:
- A Welcome Flow that told the story behind Krack’d — handmade, no junk, just real ingredients.
- Abandoned Cart and Browse Abandonment flows that brought visitors back without feeling pushy.
- A Post-Purchase series that turned first-time buyers into loyal fans.
We built each email to sound like Krack’d — fun, honest, and craving-worthy. The brand had personality; we just needed to let it speak consistently.
Once the foundation was solid, we moved on to the campaign strategy.
We built a full calendar — balancing product launches, promotions, and lifestyle content that aligned with Krack’d’s playful tone. We tested which types of content resonated most: recipes, behind-the-scenes clips, product spotlights, and value-driven posts about sugar-free living.
Each campaign gave us insight into what the audience cared about — and we used that data to make every next send smarter.
Then came 2024. The brand rebranded from Keto Krack’d to Krack’d Snacks — and we were there for it.
Our team overhauled the automations and designs to match the new visual identity, rewriting copy to align with a broader, lifestyle-friendly message.
We also implemented rewards program automations to boost referrals, increase cart values, and turn happy customers into advocates.
In just over 14 months, Krack’d Snacks’ email and SMS program became one of their biggest sales drivers.
- $148,000 in revenue generated through Klaviyo.
- 35% of total revenue attributed directly to email and SMS.
- 79+ campaigns deployed, consistently improving open and click rates month over month.
For Willy, it wasn’t just about the revenue. It was about freedom.
With a reliable retention system in place, he could finally focus on what he loved most — creating bold, delicious snacks that don’t compromise.
Great brands don’t always need more ads. Sometimes, they need more retention.
Krack’d Snacks didn’t become successful overnight. They did it by staying consistent, knowing their audience, and telling their story through every send.
That’s how you turn a good brand into a great one — one email at a time.
