Start Growing with asktimmy Today!
get started
Kate Schade
Founder of Kate's Real Food
Kate’s Real Food is a wholesome snack brand known for its organic energy bars — made with real ingredients, balanced nutrition, and authentic mountain-town energy.
They came to us ahead of Black Friday Cyber Monday (BFCM) 2023, looking to make the season not just bigger, but smarter. The challenge was clear:
- Past campaigns were generic and underperforming.
- Revenue from email marketing wasn’t scaling.
- And the brand’s community wasn’t fully engaged during peak season.
We had just two months — November and December 2023 — to turn it around.
%20(1).png)
We didn’t wait for Black Friday to start talking.
Our strategy began with anticipation.
We built a structured pre-launch plan that teased value early, rewarding loyal customers before the sale even began.
- VIP Teasers: We sent early-access emails to repeat buyers, making them feel part of an inner circle.
- Exclusive Early Drops: VIPs got first dibs before the public launch, creating buzz and urgency.
- List-Wide Rollout: Once anticipation peaked, we opened the offer to the wider list — strategically segmented by purchase behavior and engagement level.
The tone? Playful, confident, and on-brand — just like Kate’s Real Food itself.
Once the sale went live, we built a campaign rhythm that mixed urgency with value:
1 - Black Friday & Cyber Monday Offers: Simple, bold designs with clear CTAs that prioritized speed and clarity.
2 - Holiday-Themed Content: Feel-good, family-centered messaging that connected with the brand’s wholesome image.
3 - Value-Driven Posts: Educational, behind-the-scenes, and sustainability-focused content that reminded customers why they loved the brand in the first place.
4 - New Year Campaign: A final push that tied perfectly into healthy resolutions — reinforcing Kate’s as the go-to fuel for a fresh start.
Our focus wasn’t to shout the loudest. It was to connect the smartest.
In just two months, the numbers told the story:
- $138,000 in total revenue generated directly from Klaviyo.
- 52.34% revenue attribution — more than half of total sales came through email.
- A 61% increase in revenue from email compared to the previous year’s BFCM season.
- 18+ campaigns designed, scheduled, and optimized for engagement and performance.
Every send had a purpose — and every purpose tied back to profit.
Peak seasons don’t need chaos — they need structure.
Kate’s Real Food didn’t grow by sending more emails; they grew by sending the right ones at the right time.
That’s the difference between making noise and making revenue.
