Start Growing with asktimmy Today!
get started
David
Founder of Coldest
%20(1).png)
The Coldest Water is a powerhouse in the hydration space — a brand built around one simple mission: destroy hot.
Their products are engineered to stay cold longer, last longer, and help create less waste for our planet. From bottles to coolers, everything they make is designed with durability and sustainability in mind.
When they partnered with us in April 2021, The Coldest Water had momentum — but not structure.
Their email marketing was fragmented across multiple ESPs.
Flows existed, but with broken logic.
Campaigns were sent mostly around product launches.
And their massive subscriber list? Barely tapped.
The ingredients were there — they just weren’t connected.
We started where it mattered most: automations.
Flows are the heartbeat of a strong email ecosystem, and theirs needed rebuilding from the ground up.
We restructured everything — from welcome series to abandoned cart, browse abandonment, and post-purchase flows — ensuring every automation told the brand story, reinforced product value, and guided customers naturally toward conversion.
The goal wasn’t just to sell bottles — it was to nurture brand loyalty.
To make people feel part of something colder, cleaner, and smarter.
Once automations were in place, we shifted focus to campaign strategy.
We stopped blasting the same email to everyone and started segmenting intelligently — separating first-time buyers from repeat purchasers, active from inactive, and high-value customers from casual browsers.
We then built targeted campaigns that reflected the brand’s bold identity — launches, challenges, product education, and user-generated stories from their loyal community.
Every send served a purpose: building trust, encouraging repeat orders, and deepening brand connection.
We also used email to amplify other channels — driving engagement on Instagram and Facebook and integrating retention into their broader marketing ecosystem.
Nothing about The Coldest Water’s growth was accidental.
We tested subject lines, offers, and design formats. We tracked which products resonated most with specific customer segments. We refined send times and cadence based on engagement.
Over time, these optimizations created compounding results — better opens, higher clicks, and stronger conversions, all while strengthening the brand’s direct relationship with its customers.
Within 20 months, email became one of The Coldest Water’s top-performing revenue channels.
- $1.19 million in total revenue generated from Klaviyo
- 31% overall revenue attribution
- 96+ campaigns deployed, all tied to a unified content and growth strategy
The brand’s massive list finally started working for them, not against them.
Big lists don’t make big revenue — strategy does.
By connecting data, creativity, and consistency, The Coldest Water turned a disorganized system into a streamlined revenue driver that continues to grow today.
Sometimes the transformation isn’t about doing more.
It’s about doing it right.
